Here you can see how a digital advertisement (rich media), beginning with the choice of an ad template, can be individualised and exactly tailored to the requirements of a (potential) client. It is also very interesting to keep a track of the length of this video, as it is about the same time that an employee, once trained to use the system, would need to produce a digital advertisement. This will be automatically translated into a variety of formats at the end of the production process.
The parent company of The Dating Lab, the Telecom Express, is now to be called Spoke The company has decided to take this step in order to communicate its new concentration on mobile and interactive solutions more accurately than was implied by its previous, very traditional name.
The AOP, the British Association of Online Publishers, has awarded the prestigious „Technology Partner Prize 2012“ to Localstars.
The jury explained its decision as follows: Localstars has brought order to the chaos of online advertising and has developed a groundbreaking technological solution which makes possible the monetisation of the long-tail demand.
The Südkurier has simultaneously simplified the purchasing of digital advertisements for its customers and made the lives of its sales representatives easier.
The company has produced and placed online dozens of sample adverts made with Localstars. These are organised according to sector, so that when its representative is talking to a Südkurier customer he has only to go onto the relevant page to be able to show an example of a sample ad for building and renovation, painting, gastronomy etc..
Three obituary portals have been implemented, for the DeWeZet, the Schaumburger Zeitung/Landes-Zeitung and the Neue Deister Zeitung, which can hold up to six spaces for advertising. Details are to be found here.
The newspaper Südkurier is the first German publisher to use Localstars. Part of what makes Localstars especially attractive to the paper is their innovative technology that provides a comprehensive software solution, hand-in-hand with thousands of digital ad templates. Südkurier’s users – especially the smaller and medium-sized companies which operate in its area of circulation – stand to profit from this, as it enables them to book professionally developed digital advertising media at affordable prices.
The Hamburger Abendblatt and tredition will henceforward work together. A particular advantage for the readers of the Hamburger Abendblatt is that they will now be able to publish their books in the “Norddeutsche Reihe”. This issubject to payment of a fee and provided that the work is of an acceptable standard.
A client was considering the possibility of extending and strategically securing a major print title of his by acquiring shares of a company that pursued the same subject matter but in other mediums.
The basic idea was convincing, the strategic projections both correctly thought out and future-oriented – nonetheless the client was dissuaded from a share acquisition on grounds of external unpredictability.
The client followed this advice and broke off the discussion. To put a stop to a purchase can lead to a 100% yield in individual cases (saving of the invested capital) and more (no subsequent payments).
Ein Mandant hat einen Lizenztitel nicht fortführen wollen. Dessen Substanz (Abos, Texte, Bilder, etc.) wurde erfolgreich verwertet durch das Finden eines Erwerbers, der hiermit die eigenen Titel stärken konnte.