A client was considering the possibility of extending and strategically securing a major print title of his by acquiring shares of a company that pursued the same subject matter but in other mediums.
The basic idea was convincing, the strategic projections both correctly thought out and future-oriented – nonetheless the client was dissuaded from a share acquisition on grounds of external unpredictability.
The client followed this advice and broke off the discussion. To put a stop to a purchase can lead to a 100% yield in individual cases (saving of the invested capital) and more (no subsequent payments).