Category Archives: Allgemein

Localstars presentation at the media.expo on 15th April 2013 at 11am

On the 15th and 16th of April the media.expo will take place in Mainz. We will be presenting Localstars here in cooperation with TypoServ GmbH from Saarbrücken.

TypoServ is one of the leading German typesetting companies which produces the print ads for the Rheinische Post, the Saarbrücker Zeitung, the Swiss media group Tamedia and many others.

Save the date: Mainz, 15th April 2013 from 11-11.45am, Room 2.

WAN IFRA: Michael Beyer, Südkurier, produces an online advert live

The BDZV / WAN IFRA conference on the subject of local online marketing took place in Hamburg on the 15th November 2012. One of the speakers was Michael Beyer, head of advertising at the Südkurier of Constance. He gave a presentation of his successes in the selling of online advertisements through the use of his chosen service provider Localstars from London. He explained how he intended to further build the business and through the sales of online adverts how he planned to tie regional advertising customers to his business.

He also amazed his audience by showing how he could create an online advertisement live for one of his customers, in various formats, in a matter of minutes. He copied from their website pictures and logos and imported these into the Localstars system. Here he built them into a template (pre-prepared, easily adaptable ad template) and as easily as this the online advertisement was ready to go.

2000 % PI growth for the obituary portal of the DeWeZet

The DeWeZet has replaced its pdf-based obituary portal with a white label solution. According to CEO Rolf Grummel the Deister-Weser-Zeitung has had twenty times as much traffic since the change. The old portal received 10,000 page impressions per month, the one using iAnnounce is already showing up to 200,000 PI’s a month. The professionals in Hameln profess themselves very satisfied with this trend.